From Conservative to Cutting Edge

Louis Vuitton is a fashion brand that has, for the most part, promoted very conservative values when compared to other leading fashion and high fashion brands. After all, the company is well over a hundred years old, and is a place favored by demographics from all over the spectrum – from the ultra conservative to the ultra liberal.

 

Yet, for 2016, this gigantic behemoth of a fashion company has unleashed some surprising news – namely in their marketing category. First of all, they have bucked conventional trends by their new line of women’s dresses. The typical trend of having a beautiful woman in a dress showing off the new looks was totally erased as Louis Vuitton took it upon themselves to hire Jaden Smith (Will Smith’s teenage son), to demonstrate his love for the new Louis Vuitton dress line by wearing one.

 

This is quite the break from the norm and bucks traditional gender roles. While some were upset by the leather and luxury goods company to pull off this stunt, others have praised it for its forward looking mentality. Of course, this is not the first time that Jaden Smith has broken the traditional gender binary roles of male and female, and likely will not be the last one especially considering his parents both support his decisions in what he is doing. Obviously, so does Louis Vuitton, and their new marketing ad has gone viral over social media as people debate whether or not this was a good marketing move and what it meant for society as a whole.

 

As far as a marketing piece, anything that helps people talk about culture, equality and so on from a simple advertising message is probably an ad that will be highly effective in pulling in more exposure than just what they buy from TV ad space.

 

Not only did Louis Vuitton feature Jaden Smith, but they also featured another untraditional model for their new clothing line – Lightning from Final Fantasy. That is right. The most powerful luxury and leather brand in the world is marketing their new line of clothing with a fictional anime character from a video game. Like Jaden, this move is making huge waves within the gamer community that were at once taken aback by the decision as well as incredibly pleased by it.

 

Lightning is the heroine to the Final Fantasy game and is designed by Tetsuya Nonmura, a renowned game designer. It only makes sense that such a renown game designer of an incredibly popular gaming series should end up meeting hand in hand with one of the world’s most powerful brands to create these stunning and striking images of Lightning flashing off her new Louis Vuitton apparel.

 

What is next for the global powerhouse brand?

 

Who knows? If Jaden Smith and Lightning from Final Fantasy is any clue, Louis Vuitton might break the mold of its conservative roots and find itself the new innovator and leader in high fashion marketing and trends. Which of course, would be excellent and likely push Louis Vuitton’s brand to all new heights as it scoops up new demographics, turning them into loyal customers.

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The Controversies of Luxury

Louis Vuitton is a powerhouse, global supplier of luxury and leather goods and apparel. It is no wonder, considering their more than 180 stores worldwide in some of the most luxurious places in the world, that their brand is considered to be one of the most valuable brands in the entire global market place. It was Millward Brown’s 2010 study that awared Louis Vuitton as the world’s 29th most valuable brand, which put Louis Vuiitton one rank below Gilette and one rank above Wells Fargo.

 

Not bad for a company that got its start selling traveling trunks for people going on long sea voyages!

 

As for the last six years, Louis Vuitton was number one of the ten brands published by Milward Brown Optimor’s 2011 BrandZ study that held the most power and sway. The Louis Vuiitton brand is supposedly worth over $19 billion USD, and according to the BrandZ study it was valued at $24.3 billion USD. And, the company shows no slowing down in its relentless pursuit for the top spot amongst their competitors.

 

Because of Louis Vuitton’s status symbol imagery, not only does it wield one of the most powerful brands in the world, but it also has the most counterfeits of any other brand out there in the fashion world.  The company is constantly looking to fight against brand infringement by these copy cats and counterfeiters. And they have a good reason to do this as well. In 2004, the Europen Union reported that 18% of counterfeit accessories that they got their hands in the EU were fake Louis Vuitton accessories. Almost half of Louis Vuitton’s communication budget is dedicated to the sole purpose of helping to get rid of counterfeit goods.

 

Their products use to be able to bought in most department stores, but they have recently changed their strategy to selling their products almost exclusively through authentic Louiss Vuitton boutique stores. Typically, these boutique stores can be found in luxury department stores, or in high end shopping districts. Almost any tourist trap will typically feature a Louis Vuitton store, and you can bet based on sticker price alone that these products sold in these boutique shops truly are the real deal.

 

If you are looking to purchase Louis Vuitton products, whether it is their leather luggage or their luxurious apparel, you will want to make sure you only shop for the genuine thing. The easiest method to make sure you are shopping where authentic LV products are being sold and marketed at, is to simply shop within a designated Louis Vuitton boutique store. These stores are all over, many of them very close to where you are most likely, and is the easiest way of making sure you are buying authentic Louis Vuitton products.

 

After the boutique stories, your next and more convenient option is to shop for these products simply at their online store. These products are sourced directly from their warehouse, and so is an easy way for you to make sure you are getting your hands on authentic LV goods. 

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The Most Valuable of Brands

Louis Vuitton is a powerhouse, global supplier of luxury and leather goods and apparel. It is no wonder, considering their more than 180 stores worldwide in some of the most luxurious places in the world, that their brand is considered to be one of the most valuable brands in the entire global market place. It was Millward Brown’s 2010 study that awared Louis Vuitton as the world’s 29th most valuable brand, which put Louis Vuiitton one rank below Gilette and one rank above Wells Fargo.

 

Not bad for a company that got its start selling traveling trunks for people going on long sea voyages!

 

As for the last six years, Louis Vuitton was number one of the ten brands published by Milward Brown Optimor’s 2011 BrandZ study that held the most power and sway. The Louis Vuiitton brand is supposedly worth over $19 billion USD, and according to the BrandZ study it was valued at $24.3 billion USD. And, the company shows no slowing down in its relentless pursuit for the top spot amongst their competitors.

 

Because of Louis Vuitton’s status symbol imagery, not only does it wield one of the most powerful brands in the world, but it also has the most counterfeits of any other brand out there in the fashion world.  The company is constantly looking to fight against brand infringement by these copy cats and counterfeiters. And they have a good reason to do this as well. In 2004, the Europen Union reported that 18% of counterfeit accessories that they got their hands in the EU were fake Louis Vuitton accessories. Almost half of Louis Vuitton’s communication budget is dedicated to the sole purpose of helping to get rid of counterfeit goods.

 

Their products use to be able to bought in most department stores, but they have recently changed their strategy to selling their products almost exclusively through authentic Louiss Vuitton boutique stores. Typically, these boutique stores can be found in luxury department stores, or in high end shopping districts. Almost any tourist trap will typically feature a Louis Vuitton store, and you can bet based on sticker price alone that these products sold in these boutique shops truly are the real deal.

 

If you are looking to purchase Louis Vuitton products, whether it is their leather luggage or their luxurious apparel, you will want to make sure you only shop for the genuine thing. The easiest method to make sure you are shopping where authentic LV products are being sold and marketed at, is to simply shop within a designated Louis Vuitton boutique store. These stores are all over, many of them very close to where you are most likely, and is the easiest way of making sure you are buying authentic Louis Vuitton products.

 

After the boutique stories, your next and more convenient option is to shop for these products simply at their online store. These products are sourced directly from their warehouse, and so is an easy way for you to make sure you are getting your hands on authentic LV goods. 

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From Luggage to AIDS…

While Louis Vuitton is known for their high end luxurious fashion products, you might be surprised to know the actual history of Louis Vuitton started way beneath the luxury brand that people know and love today. 

 

While they still promote luggage items, they were not the same as the original Vuitton product that was started in 1854 in Paris on Rue Neuve des Capucines. The original product was an innovative trunk that could be stacked one on top of the other for long voyages out to sea.

 

These trunks introduced a flat bottom trunk that have a trianon canvas. This canvas made them extremely lightweight as well as airtight – something that was an incredibly important feature and benefit for people shipping goods by sea where the ocean water could ruin entire shipments of products if the shippers were not careful. Before this flat bottom trunk was introduced, people usually used rounded top trunks. These rounded top trunks were used as a way to produce water run off so the water would not get into various shipments as easily. Of course, a rounded top trunk also made it impossible for people to stack other trunks on top of them. Louis Vuitton’s flat bottom trunk revolutionized this process and allowed far more shipping trunks to be carried on every boat that utilized his flat bottom trunk design.

 

When Louis Vuitton created this trunk, it goes without saying that a huge swathe of luggage makers soon started copying his style with the flat bottom trunks.

 

Louis Vuitton fought against copy cats by changing the Trianon design to a beige and brown stripes design. However, more people kept imitating his look so Louis Vuitton changed the look again by introducing his creation the Damier Canvas pattern. This pattern bore the logo that read, “marque L. Vuitton deposee” which translated into “L. Vuitton registered trademark”.

 

Their first official store opened up in London on Oxford Street in 1885, and in 1892 Louis Vuitton died, passing the management of his lucrative luggage business into his son’s capable hands.

 

George Vuitton, Louis’s son, built a campaign that would lead the entire company into a worldwide corporation. It was in 1896 that the company would create worldwide patents on their newest product, the signature Monogram Canvas.  The graphic symbols included the quartrefoils and flowers, as well as the traditional LV monogram most people are familiar with, which were based on Japanese and Oriental designs from the late Victorian era. George Vuitton would also go on to create the Steamer Bag, which was a smaller bag designed to be put into their traditional luggage trunks. They also introduced the Noe bag, a bag originally made for shipping and transporting champagne bottles. In 1936, George Vuitton died, passing the ownership of the compnay to Gaston Louis Vuitton, his son.

 

Gaston Louis Vuitton would be tasked turning the international corporation into a global powerhouse of luggage and luxury apparel. A store that still exists to this very day as one of the leading brands of luxury and fashion in today’s global market place.

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The Real Louis Vuitton Made Luggage

While Louis Vuitton is known for their high end luxurious fashion products, you might be surprised to know the actual history of Louis Vuitton started way beneath the luxury brand that people know and love today. 

 

While they still promote luggage items, they were not the same as the original Vuitton product that was started in 1854 in Paris on Rue Neuve des Capucines. The original product was an innovative trunk that could be stacked one on top of the other for long voyages out to sea.

 

These trunks introduced a flat bottom trunk that have a trianon canvas. This canvas made them extremely lightweight as well as airtight – something that was an incredibly important feature and benefit for people shipping goods by sea where the ocean water could ruin entire shipments of products if the shippers were not careful. Before this flat bottom trunk was introduced, people usually used rounded top trunks. These rounded top trunks were used as a way to produce water run off so the water would not get into various shipments as easily. Of course, a rounded top trunk also made it impossible for people to stack other trunks on top of them. Louis Vuitton’s flat bottom trunk revolutionized this process and allowed far more shipping trunks to be carried on every boat that utilized his flat bottom trunk design.

 

When Louis Vuitton created this trunk, it goes without saying that a huge swathe of luggage makers soon started copying his style with the flat bottom trunks.

 

Louis Vuitton fought against copy cats by changing the Trianon design to a beige and brown stripes design. However, more people kept imitating his look so Louis Vuitton changed the look again by introducing his creation the Damier Canvas pattern. This pattern bore the logo that read, “marque L. Vuitton deposee” which translated into “L. Vuitton registered trademark”.

 

Their first official store opened up in London on Oxford Street in 1885, and in 1892 Louis Vuitton died, passing the management of his lucrative luggage business into his son’s capable hands.

 

George Vuitton, Louis’s son, built a campaign that would lead the entire company into a worldwide corporation. It was in 1896 that the company would create worldwide patents on their newest product, the signature Monogram Canvas.  The graphic symbols included the quartrefoils and flowers, as well as the traditional LV monogram most people are familiar with, which were based on Japanese and Oriental designs from the late Victorian era. George Vuitton would also go on to create the Steamer Bag, which was a smaller bag designed to be put into their traditional luggage trunks. They also introduced the Noe bag, a bag originally made for shipping and transporting champagne bottles. In 1936, George Vuitton died, passing the ownership of the compnay to Gaston Louis Vuitton, his son.

 

Gaston Louis Vuitton would be tasked turning the international corporation into a global powerhouse of luggage and luxury apparel. A store that still exists to this very day as one of the leading brands of luxury and fashion in today’s global market place. 

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